Increasingly in this new paradigm, your brand will be discovered – and new customers acquired – not by your advertising efforts, but by consumers who merely observe what brands their friends choose to engage with. With the new structure of Open Graph, Facebook has created a platform for what it calls “frictionless sharing” – no longer will consumers have to actively share your brand – all they need to do is use your brand and their friends will know it.
If you have the right app.
To be successful in this new paradigm, your app has to do more. It has to provide a valuable or entertaining service that is consistent with your brand – and that your customers want to use and make a part of their life.
Competition will be fierce to capture the limited space consumers are willing to devote to apps on their profiles. "The more engaging your app is," Facebook says, "the more people will discover it."
At Compass Media, we are already well into the development of several such apps, based on our proven track record of identifying high-impact opportunities and building engaging apps that leverage viral sharing and capture opt-in customer data. We are ready to deploy new Open Graph Facebook lifestyle apps for:
- Travel & Tourism
- Broadcast & Print Media
I invite you to contact us for a no-obligation discussion about your ideas and the opportunities for your brand.