The Web changed everything. Now it’s changing everything again. Social networking and other emerging media have put consumers in control of the marketing messages they receive, and their decision-making processes change rapidly. Today, digital and interactive strategies must proactively anticipate unmet needs and desires that drive consumers’ travel decisions. But it doesn’t stop there. The successful destination marketers of tomorrow implement strategies that surround their brands with communities of influencers and leverage each and every visitor as a word-of-mouth marketer on the destination’s behalf.
Through our decades of leisure travel consumer research, deep analytics, and digital expertise, Compass Media is uniquely positioned to guide marketers through this time of unparalleled technological advances. We create innovative digital plans and interactive marketing strategies that enable smart marketers to attract, engage, convert, and leverage visitors in ways never before possible.