Having a mobile optimized website doesn’t cut it any longer when it comes to building a successful mobile marketing campaign. Due to recent macro changes in the marketplace, consumers are turning to their smart phones for just about everything.
Some of these changes include Machine Learning, which is basically the science of making things “smart,” such as our smart phones. Chatbots are giving consumers the ability to interact via messaging features such as live chat. Voice Recognition is probably one of the newest and most appealing changes today; it serves as a substitution for typing and/or texting. Examples of this would be Apple IPhone’s Siri and Amazon’s Alexa.
Now, let’s take a look at some stats regarding mobile users today:
- 79% of users use mobile devices for product research.
- 85% increase for “where to buy” (product) on mobile searches.
- 62% of users are less likely to make a purchase when they have a negative experience.
Consumers are now super-empowered. They are looking for solutions on their phones and want instant gratification. That’s why it is now more important than ever to ensure your marketing campaigns are optimized for mobile audiences. In this blog, we will talk about a couple ways you can make that happen.
Capture the Micro-Moment
People are looking for quick answers when it comes to a majority of searches on their mobile phones. They aren’t looking to do a research paper when they are searching for the closest pharmacy or the best umbrellas. They want clear, immediate answers.
How can you optimize your website and mobile marketing campaign to provide this? Think about what your consumers need in advance and the create content that answers these questions in short, concise ways. This way people can find your information quickly. They win. You win.
Appeal to Mobile Users with Digital Ads
When running a mobile marketing campaign, it is imperative to make sure you are creating ads that appeal to mobile users. Short and sweet is always the best approach.
Concise call-to-actions will also increase conversions by giving users easy ways to complete the conversions you are looking to achieve. For example, a doctor’s office may consider having “Book a New Patient Appointment” as a clear call to action for their display ads if they are trying to build their patient base.
By enabling click-to-call and text message ad extensions on your mobile search ads, you can provide easy ways for users to contact your business quickly and effortlessly. This allows users to reach you without going on a website scavenger hunt.
At Compass Media, our digital team knows exactly how to create mobile-optimized digital campaigns for a variety of industries. When you take on the role as one of our clients, we work with you to ensure all of your digital campaigns are created and optimized with quality for every device a consumer can find you on.
Contact Compass Media to schedule a free consultation.