REMARKETING CO-OP DMO

Increasing brand awareness.

Gulf Shores & Orange Beach Tourism approached Compass Media to increase their website traffic of industry partners.

CHALLENGES

Compass Media was called on to provide a cost effective digital co-op strategy to help leverage the website traffic and marketing efforts of Gulf Shores & Orange Beach Tourism to benefit their industry partners.

Applying a strategy that would meet the goals of the DMO to offer a cost effective co-op program to their industry partners that leveraged their annual marketing.

SOLUTIONS

In this case we recommended a Remarketing CO-OP with guaranteed click goals for each partner, knowing the risk of running a CPC based remarketing campaign when the industry norm is a CPM campaign.

This approach would allow each industry partner to target a specific list of travelers who have already expressed their interest in coming to Gulf Shores, AL by remarketing to them on the Google Display Network using the Gulf Shores and Orange Beach Tourism remarketing list. Instead of serving impressions, we optimized each campaign until a qualified audience visited the industry partners website.

PERFORMANCE

The CPC based remarketing campaign ran from January – December 2019 and included a total of 12 participants.

TOTAL NUMBER OF IMPRESSIONS SERVED
11,264,690

TOTAL NUMBER OF CLICKS
104,282

Let’s Talk Business

We would love to chat with you about your digital advertising, social media, SEO, content marketing, custom publishing or video productions needs. Contact us and we’ll get back to you ASAP. If you’d prefer to talk to a local rep, please let us know. Wherever you are, we likely have someone nearby.

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