SEO CASE STUDY

Full-service law firm with multiple office locations in the United States specializing in business law and litigation.

GOAL

  • Improve organic website traffic and increase keyword rankings
  • Position client as best resource for business law questions

CHALLENGES

  • The search engine results pages for legal terms are competitive and packed with ads 
  • Majority of current traffic is direct traffic or users searching for the brand name

SOLUTIONS

  • Compass Media audited the client’s website to determine the appropriate level of SEO service
  • Compass Media had a discussion with the client and performed keyword research to determine the best keywords to focus optimizations on 
  • Compass Media made technical, on-site SEO improvements to improve traffic and rankings
  • SEO is an on-going process and we continue to monitor and optimize the client’s website in an effort to maximize results

AVERAGE KEYWORD POSITION IMPROVED BY 22 POSITIONS

%

INCREASE IN ORGANIC TRAFFIC

%

ORGANIC CTR IMPROVED

Let’s Talk Business

If you’re ready to start a conversation about your digital advertising, SEO, content marketing, social media, video production or custom publishing (or any other digital marketing concerns for that matter) we’re ready to help you reach your business goals and take your business to new heights.