GOOGLE SEARCH SUCCESS
Generating Revenue with Search
A freight broker training school approached Compass Media to increase their overall brand awareness and drive enrollments for in person and virtual classes.
CHALLENGES
Five day class enrollment is an investment at $2,495, so our campaigns and ads needed to communicate how beneficial these classes are for people looking to start a new career and work from home.
SOLUTIONS
We created a Google Search campaign targeting users who were searching for work from home opportunities during the COVID-19 pandemic.
All ads were targeted to the metros and states where in person classes were being held, as well as general targeting for the virtual classes.
We set up dynamic conversion tracking to track the purchase value of each enrollment garnered by our Google Search campaign.
PERFORMANCE
The search campaign started in May 2019 and has continued to run since that time. The current total investment of the Search campaign is $4,522.47 and the campaign has generated $17,040 in class enrollments.
TOTAL CLICKS
6,271
TOTAL CONVERSIONS
65
CLICK-THROUGH RATE
3.78%
Click-through Rate = 31% above industry average
CAMPAIGN REVENUE
$17,037
ROI
276.72%
Let’s Talk
Are you ready to take your digital advertising, SEO, content marketing, social media, video production, custom publishing or any other digital marketing strategy to the next level?
We’re ready to help you reach your business goals and take your business to new heights.