GOOGLE SEARCH SUCCESS
Generating Revenue with Search
A freight broker training school approached Compass Media to increase their overall brand awareness and drive enrollments for in person and virtual classes.
Five day class enrollment is an investment at $2,495, so our campaigns and ads needed to communicate how beneficial these classes are for people looking to start a new career and work from home.
We created a Google Search campaign targeting users who were searching for work from home opportunities during the COVID-19 pandemic.
All ads were targeted to the metros and states where in person classes were being held, as well as general targeting for the virtual classes.
We set up dynamic conversion tracking to track the purchase value of each enrollment garnered by our Google Search campaign.
The search campaign started in May 2019 and has continued to run since that time. The current total investment of the Search campaign is $4,522.47 and the campaign has generated $17,040 in class enrollments.
Click-through Rate = 31% above industry average
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We would love to chat with you about your digital advertising, social media, SEO, content marketing, custom publishing or video productions needs. Contact us and we’ll get back to you ASAP. If you’d prefer to talk to a local rep, please let us know. Wherever you are, we likely have someone nearby.