Social Media Marketing CASE STUDY
A five-night luxury dinner series event put on twice yearly by a monthly lifestyle magazine.
GOAL
- Generate interest and ticket sales for 5-night dinner series event
CHALLENGES
- Higher priced ticket restricts potential audience
SOLUTIONS
- Create Facebook and Instagram campaign using multiple ad formats of event promotion ads, carousels, and single image ads
- All ads were targeted to the local DMA and to men and women ages 35+. The ads were then targeted further in three ad sets to include interest targeting, fans of the client’s Facebook page, and previous visitors to their website and event page
- Users who had already purchased tickets were excluded from ad targeting
- Set up a conversion tracking to purchase events and revenue
CLICKS
%
CTR - (31% above industry average)
%
ROI
2 of the 5 nights completely sold out with the rest at high capacity
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