Social Media Marketing CASE STUDY

A five-night luxury dinner series event put on twice yearly by a monthly lifestyle magazine.

GOAL

  • Generate interest and ticket sales for 5-night dinner series event

CHALLENGES

  • Higher priced ticket restricts potential audience

SOLUTIONS

  • Create Facebook and Instagram campaign using multiple ad formats of event promotion ads, carousels, and single image ads 
  • All ads were targeted to the local DMA and to men and women ages 35+. The ads were then targeted further in three ad sets to include interest targeting, fans of the client’s Facebook page, and previous visitors to their website and event page
  • Users who had already purchased tickets were excluded from ad targeting
  • Set up a conversion tracking to purchase events and revenue

CLICKS

%

CTR - (31% above industry average)

%

ROI

2 of the 5 nights completely sold out with the rest at high capacity

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