Social Media Marketing CASE STUDY

A five-night luxury dinner series event put on twice yearly by a monthly lifestyle magazine.

GOAL

  • Generate interest and ticket sales for 5-night dinner series event

CHALLENGES

  • Higher priced ticket restricts potential audience

SOLUTIONS

  • Create Facebook and Instagram campaign using multiple ad formats of event promotion ads, carousels, and single image ads 
  • All ads were targeted to the local DMA and to men and women ages 35+. The ads were then targeted further in three ad sets to include interest targeting, fans of the client’s Facebook page, and previous visitors to their website and event page
  • Users who had already purchased tickets were excluded from ad targeting
  • Set up a conversion tracking to purchase events and revenue

CLICKS

%

CTR - (31% above industry average)

%

ROI

2 of the 5 nights completely sold out with the rest at high capacity

Let’s Talk 

Are you ready to take your digital advertising, SEO, content marketing, social media, video production, custom publishing or any other digital marketing strategy to the next level?

We’re ready to help you reach your business goals and take your business to new heights.