SOCIAL MEDIA ADVERTISING
Generating Revenue with SOCIAL MEDIA
An Interior Design Boutique Trade Show approached Compass Media to attract interest and increase registration and attendance to their 3-day professional trade show.
The 3-day exhibition was intended for designers, retailers, developers and architects (NOT consumers) to converge and exchange inspiration and drive for contemporary residential and commercial interiors. We had one month to promote the campaign and increase their registration numbers, but also needed to make sure we were hitting the exact right audience of professionals.
We created Facebook and Instagram campaigns targeting users who were Interior Designers, Architects, and Furniture Retailers. All ads were targeted to the state where the event was being held, as well some specific demographic targeting.
We set up conversion tracking to track event registrations specifically generated by our Facebook and Instagram campaigns. Throughout the run, we evaluated registrations based on placements and made adjustments to maximize registrations.
The social media campaigns ran from July 20 to August 23, 2020. The campaigns delivered 1,558 clicks to the site and 301 total registrations during the run!
Are you ready to take your digital advertising, SEO, content marketing, social media, video production, custom publishing or any other digital marketing strategy to the next level?
We’re ready to help you reach your business goals and take your business to new heights.