SOCIAL MEDIA ADVERTISING
Generating Revenue with SOCIAL MEDIA
A freight broker training school approached Compass Media to increase their overall brand awareness and drive enrollments for in person and virtual classes.
Five day class enrollment is an investment at $2,495, so our campaigns and ads needed
to communicate how beneficial these classes are for people looking to start a new career and work from home.
We created Facebook and Facebook Remarketing campaigns targeting users who were looking to work from home during the COVID-19 pandemic.
All ads were targeted to the metros and states where in person classes were being held, as well as general targeting for the virtual classes.
We set up dynamic conversion tracking to track the purchase value of each enrollment garnered by our Facebook and Facebook Remarketing campaigns.
The social media campaigns started in May 2020 and have continued to run since that time. The current total investment of the Facebook campaigns is $4,122.21 and the campaigns have generated $60,530 in class enrollments.
Click-through Rate = 31% above industry average
Let’s Talk Business
We would love to chat with you about your digital advertising, social media, SEO, content marketing, custom publishing or video productions needs. Contact us and we’ll get back to you ASAP. If you’d prefer to talk to a local rep, please let us know. Wherever you are, we likely have someone nearby.