SOCIAL MEDIA ADVERTISING
Generating Revenue with SOCIAL MEDIA
A freight broker training school approached Compass Media to increase their overall brand awareness and drive enrollments for in person and virtual classes.
Five day class enrollment is an investment at $2,495, so our campaigns and ads needed
to communicate how beneficial these classes are for people looking to start a new career and work from home.
We created Facebook and Facebook Remarketing campaigns targeting users who were looking to work from home during the COVID-19 pandemic.
All ads were targeted to the metros and states where in person classes were being held, as well as general targeting for the virtual classes.
We set up dynamic conversion tracking to track the purchase value of each enrollment garnered by our Facebook and Facebook Remarketing campaigns.
The social media campaigns started in May 2020 and have continued to run since that time. The current total investment of the Facebook campaigns is $4,122.21 and the campaigns have generated $60,530 in class enrollments.
Click-through Rate = 31% above industry average
Are you ready to take your digital advertising, SEO, content marketing, social media, video production, custom publishing or any other digital marketing strategy to the next level?
We’re ready to help you reach your business goals and take your business to new heights.