of healthcare patients look at online reviews to evaluate providers
By the Numbers: Healthcare Digital Marketing
- There are 70,000 health-related Google searches every minute
- More than 60% of consumers run an internet search before making an appointment
- Search drives 3x more visitors to hospital sites compared to non-search
KEEPING UP WITH THE COMPETITION
To stay competitive in the constantly changing healthcare world, it’s paramount for medical practices, hospitals and healthcare systems to have a strong online presence.
Patients are more active on the internet than ever before, making digital marketing an integral part of modern healthcare marketing.
Every day, patients use the internet to search health-related topics, find new providers, and read provider reviews. And less than 25 percent of them will look beyond the first page of results.
So how do you stand out from the crowd and make sure your medical practice, hospital or healthcare system shows up in patients’ searches—and better yet, at the top?
With strategic healthcare digital marketing.
PERSONALIZED RESULTS FOR YOUR COMPANY
For 15 years, our team has worked with healthcare clients across the nation to strengthen their online presence, boost their search engine rankings, and ensure their message is delivered to the right people, at the right time.
We help connect healthcare providers and patients by leveraging one or more of the following four chief digital marketing tactics:
- Search Engine Optimization (SEO)
- Local SEO
- Search Engine Marketing (SEM)
- Display Advertising
Google changes its algorithm roughly 600 times a year. That’s nearly twice a day, every day!
Our team of SEO experts stays abreast of these changes and ensures your website remains optimized so it’s more visible, leading to more website visitors and organic traffic.
With search engine marketing, you don’t have to wonder if your message is being seen by the right patient populations.
This type of digital marketing gives you the power to precisely deliver your message to patients who are searching for your services or facility in real time.
Most medical practices, hospitals, and healthcare systems are trying to reach specific patient populations within their local region, city or even neighborhood.
Local SEO helps your organization be more visible in local search results by increasing rankings in local/“near me” queries. And with the help of our team, your business listing will be one of the first they see.
The average consumer must see an ad at least 7-8 times (sometimes as many as 20!) before they’ll take an action, like visiting a website or scheduling an appointment.
With display ads, you can reach patients in your market in more places online. They’ll see your ads on platforms where they’re regularly active, like Gmail, YouTube and more.
Healthcare Marketing – Client Success
We use our healthcare digital marketing expertise to help our medical clients connect with patients and better guide them on their healthcare journeys.
Are you ready to take your digital advertising, SEO, content marketing, social media, video production, custom publishing or any other digital marketing strategy to the next level?
We’re ready to help you reach your business goals and take your business to new heights.