Healthcare Marketing

By the Numbers: Healthcare Digital Marketing

• There are 70,000 health-related Google searches every minute

• More than 60% of consumers run an internet search before making an appointment

• Search drives 3x more visitors to hospital sites compared to non-search

KEEPING UP WITH THE COMPETITION

To stay competitive in the constantly changing healthcare world, it’s paramount for medical practices, hospitals and healthcare systems to have a strong online presence. 

Patients are more active on the internet than ever before, making digital marketing an integral part of modern healthcare marketing. 

Every day, patients use the internet to search health-related topics, find new providers, and read provider reviews. And less than 25 percent of them will look beyond the first page of results. 

So how do you stand out from the crowd and make sure your medical practice, hospital or healthcare system shows up in patients’ searches—and better yet, at the top? 

With strategic healthcare digital marketing.

PERSONALIZED RESULTS FOR YOUR COMPANY

For 15 years, our team has worked with healthcare clients across the nation to strengthen their online presence, boost their search engine rankings, and ensure their message is delivered to the right people, at the right time.

We help connect healthcare providers and patients by leveraging one or more of the following four chief digital marketing tactics:

• Search Engine Optimization (SEO)
• Local SEO
• Search Engine Marketing (SEM)
• Display Advertising

SEM

With search engine marketing, you don’t have to wonder if your message is being seen by the right patient populations.

This type of digital marketing gives you the power to precisely deliver your message to patients who are searching for your services or facility in real time.

Display

The average consumer must see an ad at least 7-8 times (sometimes as many as 20!) before they’ll take an action, like visiting a website or scheduling an appointment.

With display ads, you can reach patients in your market in more places online. They’ll see your ads on platforms where they’re regularly active, like Gmail, YouTube and more.

Healthcare Marketing – Client Success

We use our healthcare digital marketing expertise to help our medical clients connect with patients and better guide them on their healthcare journeys.