WANT TO REACH MORE CUSTOMERS, MORE OFTEN, FOR LESS, WITH PROGRAMMATIC ADVERTISING?
But what is programmatic? Think of it as a tool that allows you to tap into direct inventory, private marketplaces and open exchanges in order to find your target audience. That audience can be refined based on household income, gender, age, parental status, education, interests and existing connections to your company.
PINPOINT WITH PERSONALIZED ADS
Consider a boutique that specializes in women’s wear. With programmatic advertising, Compass Media can place ads specifically for each type of customer they serve. A fashionista may see more of the boutique’s daring looks on her tablet, whereas a more conservative client would be served an ad that is styled-down. This impactful targeting can be translated and custom fit for your business and more importantly, your clients.
With automated processes, as well as a real-time bidding feature, Compass Media uses programmatic marketing to launch hyper-targeted ads.
AND PERSONALIZED SERVICE
Our team provides you with ongoing campaign optimization to maximize quality performance, using a cost-per-thousand impressions (CPM)-based model to make sure your ads receive maximum exposure and impressions.
Behavioral Targeting and Contextual Targeting let us reach those who have been to certain sites or who are viewing certain content. We ensure ads are served on trusted platforms and networks to ensure brand safety.
As part of our ongoing relationship, we provide extensive reporting and the opportunity to have strategic reviews on a regular basis.
Marketing tip: Programmatic advertising is great for industries or verticals that are restricted on major advertising platforms (cannabis, medical, alcohol, etc.).
Let’s get this personalized party started!