Take a breath! You’re going in the right direction.
Choosing a digital marketing agency can be quite overwhelming. To make this process less stressful we have compiled four questions you should consider asking every potential digital agency before hiring them. Their answers can make or break the deal for you…
1. Based on my goals, how will you help me succeed?
This is one of the most important questions you should ask each and every potential marketing company you meet with, especially prospective digital marketing agencies.
Your digital partner needs to know, and care, about what results are important to you. If you are not measuring success the same ways, your campaign can end in disaster and the partnership will suffer.
For example, if your goal is to increase ticket sales to a new event that you are hosting but your agency is only looking at delivering impressions on your digital ads, then you aren’t on the same page and you won’t see the value in your digital marketing efforts.
At Compass, we measure success by what is most important to the client. We will meet with the you to discuss the main goal of each campaign. From there we will decided how to measure success. For example, if website traffic is most important to you, then clicks and time on site would be how we measure success. If you aren’t seeing the results you want, we will adjust your campaign as necessary to ensure your goals are met.
2. How often will my campaign be optimized?
A digital campaign should be viewed as a living campaign that should be monitored and optimized on a daily basis. Your digital partner should be doing this to ensure that your campaign is preforming at its best at all times.
This can be done through evaluating how your ads, keywords and targeting choices are performing and making changes when need be.
You want to make sure you have a dedicated campaign manager working with you and someone isn’t just checking the box by starting your campaign at the beginning of each month and not monitoring its performance on a daily basis.
At Compass, our campaign managers monitor and optimize each of our client’s campaigns on a daily basis making sure that the campaign is getting the attention it deserves as well as the results the client is looking for.
3. How do you report your results?
Tracking and measuring results is vital to any campaign. It is important to ask what types of reports you can expect for each campaign that will be running.
For example: larger campaigns might be easier to understand by being given monthly reports with a complete analysis of the overall growth. It is the responsibility of your digital agency to provide clearly written reports and review them with you. This way you both are on the same page.
At Compass, our dedicated campaign managers review reports on a monthly basis with each of our clients either in-person or over the phone. If a strategy is working, we also provide recommended campaign adjustments to make sure you meet your marketing goals.
4. When can I expect to see results from my digital marketing initiatives?
One of the advantages to digital marketing is that it can deliver real-time results. Your digital agency should provide you with a reasonable timeline on when you should see results, based on the type of campaign you are running.
SEO is different, as this is a slower process and results are seen gradually over time. Usually a two to three-month period before you start seeing major results.
Let us help you begin your digital marketing efforts. Schedule a free consultation with Compass Media.