Compass Media was called on to provide Search Engine Optimization (SEO) services for a consumer-driven, tourism brand that promotes the popular beach destination of Gulf Shores and Orange Beach, Alabama.
The company wanted to increase organic traffic to their content-based website and to provide their advertisers with additional online exposure.
Challenges:
- The travel and tourism industry is highly competitive. This small site has to compete against well-known sites like TripAdvisor and Expedia that hold a large portion of the market. Consumers also typically turn to review-based sites, like Yelp, when researching businesses or services while traveling.
- In addition, the popularity of featured snippet results from Google for terms like “things to do in ___” further increased competition and pushed down organic search results.
Solutions:
- Compass Media performed a technical SEO audit to analyze the site to ensure it was visible to and optimized for search engines as well as user-friendly for visitors.
- We resolved site errors and other issues found during the audit. We performed keyword research to focus the on-site content optimizations including content updates, internal linking and page title and meta description improvements.
- We improved the user experience on the website by making additional updates like image compression to improve page speeds.
- SEO is an ongoing effort, and we continue to monitor the site traffic and keyword rankings to make any necessary SEO improvements.
Performance:
Within the first three months of the SEO campaign, the following improvements were made compared to the same period
the previous year.
- Organic sessions increased by 530.01%
- Organic new user traffic increased by 530.87%
- Average session duration increased by 36.52%
- The average ranking in Google moved up 12 positions compared to the previous year.
Need help with your website’s SEO? Contact Compass Media for a free consultation.
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