To be or not to be? SEO or SEM? These are all great questions. However, the answers are not always that easy to understand.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very powerful and important digital marketing tactics that tend to be easily confused.

In order to help minimize this confusion, our digital team put together this infographic that clearly shows the difference.

In summary, SEO is a smart investment for long-term growth. It helps your website rank organically for relevant searches, driving free traffic from potential customers over time. However, for those highly competitive search terms, SEM is your answer. It’s a short-term digital marketing strategy that produces great results when executed properly. Paid search ads put your website at the top of the search results immediately.

If you need help getting started, Compass Media offers expert SEO and SEM services. We’ll help you develop a strategy to reach your target audience and achieve your business goals. Contact us to learn more.