SEO vs. SEM: What’s the difference?

To be or not to be? SEO or SEM? These are all great questions. However, the answers are not always that easy to understand.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very powerful and important digital marketing tactics that tend to be easily confused.

In order to help minimize this confusion, our digital team put together this infographic that clearly shows the difference.