Ad Specifications

Publication Specifications

Below are the ad specifications for publications:

Sweet Home Alabama – The Official Vacation Guide of the Alabama Tourism Department

Born To Celebrate – The Official Vacation Guide of Visit Mobile

Gulf Shores & Orange Beach – The Official Vacation Guide of Gulf Shores & Orange Beach CVB

South Carolina Lowcountry Visitors Guide – The Official Vacation Guide of South Carolina Lowcountry Tourism Commission

Visit Raleigh – The Official Guide of the Greater Raleigh Convention and Visitors Bureau 

Coast 360 Guide, Concierge, Coupon Book

Insert Specifications

Below are the ad specifications for inserts:

Family Travel Southeast & Family Travel Mid-Atlantic

Spring Travel Planner & Fall Travel Planner

Southeast & Mid-Atlantic Summer Getaway Program

Fall Getaway Insert

AD Specifications

PRINT:

• File Type:
• PDF/X-1a is the accepted format. (PDF must pass preflight inspection)
• We will accept EPS or TIFF files if a PDF cannot be provided. (All fonts must be converted to outlines.)
• We no longer accept InDesign or Quark files except in cases of emergency.
• We DO NOT accept Pagemaker, Corel Draw or Publisher files.

• File Specs:
• All digital images must be CMYK and at least 300 dpi at 100%, and bitmapped images must be 600 dpi at 100%.
• Images intended to be faintly visible must comprise of at least 6% of each color.
• DO NOT use spot colors in either graphic files or ad files.
• All fonts must be embedded.
• Please check your PDF accordingly before submission. File must pass PDF/X-1a preflight inspection.
• DO NOT include crop marks on PDF

• File Submission:
• Send all ad files to the Materials Coordinator in one of the following ways:
• Email or send Dropbox link to materials@compassmedia.com
• Ship CD of files to Compass Media, LLC.
• Attn: Client Materials Coordinator
• 4851 Wharf Parkway, Suite D204, Orange Beach, AL 36561

 DIGITAL:

SOCIAL MEDIA

• Image Ad
• Click-through URL
• Image ratio: 1.91:1 to 1:1
• Recommended resolution: at least 1,080 x 1,080px
• Design Recommendations: https://www.facebook.com/business/ads-guide/image
• Carousel Ad
• Click-through URL
• Carousel cards: 2 min to 10 max
• Image ratio: 1:1
• Recommended resolution: at least 1,080 x 1,080px
• Design Recommendations: https://www.facebook.com/business/ads-guide/carousel
• Video Ad
• Click-through URL
• Video Ratios: 9:16 to 16:9
• Max File Size: 4GB Max
• Design Recommendations: https://www.facebook.com/business/ads-guide/video

 GOOGLE DISPLAY NETWORK

• Traditional Banner
• Click-through URL
• Popular Sizes: 300×250, 728×90, 160×600, 320×100, 320×50, 300×600
• MAX FILE SIZE: 150kb
• ACCEPTED FILE FORMATS: jpg/gif*/png
• *Animated ads (GIF) Animation length and speed:
• Animation length must be 30 seconds or shorter
• Animations can be looped, but the animations must stop after 30 seconds
• Animated GIF ads must be slower than 5 FPS
• Responsive Display
• Click-through URL
• MAX FILE SIZE: 5120kb
• Images: ( 2 or more high-quality images. 1 square and 1 landscape required):
• Landscape (1.91:1): Recommended: 1200x628px. Min required: 600×314px
• Square: (1:1) Recommended: 1200x1200px. Min required: 300×300px
• Logos:
• Landscape (4:1): Recommended: 1200×300px. Min required: 512×128px
• Square: (1:1) Recommended: 1200 x 1200px. Min required: 128×128px
• Headlines:
• Up to 5 headlines (30 characters max per headline)
• Long Headline:
• 90 characters max
• Descriptions:
• Up to 5 descriptions (90 characters max per description)
• Business Name:
• 25 characters max
• YouTube
• URL of YouTube Video (must be public on youtube)
• Click-through URL

Internet Radio

• Spotify
• Audio Files
• Length: 30 seconds or less
• File Types: WAV, MPS, OGG
• Max File Size: 1MB
• Audio: WAV – 16-bit 44.1 kHZ MP3, at least 192 kbps RMS normalized to -14 dBFS Peak normalized to -0.2 dBFS
• Companion Image (required)
• Dimensions: 640 x 640 pixels
• File Type: JPEG or PNG
• Max File Size: 200KB
• Pandora
• Audio Files
• Length: 30 seconds or less
• File Types: MP3, WMA, AAC, OGG or WAV
• Companion Banner (optional)
• Dimensions: 300×250, 500×500 or 300×600
• File Type: JPEG, PNG or GIF

 Connected TV:

• CTV Video
• Dimensions: 960x720px and 960x540px
• Audio Bitrate: 128 kbps or higher
• Video Bitrate: 2.0 MBps or higher
• Preferred format: mp4 (h.264)
• Max video file size: 200 MB 

• CTV Companion Banner (optional)
• Dimensions: 300×250, 300×600, 300×50, 320×50, 728×90
• File Type: JPEG, PNG or GIF
• Max File Size: 200KB

For any questions or additional information, please contact our materials coordinator at 251.967.7542 or email materials@compassmedia.com.