Ad Specifications

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Publication Specifications

Below are the ad specifications for publications:

Mississippi Tour Guide – The Official Vacation Guide of Visit Mississippi

Sweet Home Alabama – The Official Vacation Guide of the Alabama Tourism Department

Gulf Shores & Orange Beach – The Official Vacation Guide of Gulf Shores & Orange Beach Tourism

South Carolina Lowcountry Visitors Guide – The Official Vacation Guide of South Carolina Lowcountry Tourism Commission

Visit Raleigh – The Official Guide of the Greater Raleigh Convention and Visitors Bureau 

Coast 360 Guide, Concierge, Coupon Book


Insert Specifications

Below are the ad specifications for inserts:

Family Travel Southeast & Family Travel Mid-Atlantic

Fall Travel Planner

Southeast & Mid-Atlantic Summer Getaway Program

Fall Getaway Insert


AD Specifications


  • File Type:
    • PDF/X-1a is the accepted format. (PDF must pass preflight inspection)
    • We will accept EPS or TIFF files if a PDF cannot be provided. (All fonts must be converted to outlines.)
    • We no longer accept InDesign or Quark files except in cases of emergency.
    • We DO NOT accept Pagemaker, Corel Draw or Publisher files.
  • File Specs:
    • All digital images must be CMYK and at least 300 dpi at 100%, and bitmapped images must be 600 dpi at 100%.
    • Images intended to be faintly visible must comprise at least 6% of each color.
    • DO NOT use spot colors in either graphic files or ad files.
    • All fonts must be embedded.
    • Please check your PDF accordingly before submission. The file must pass PDF/X-1a preflight inspection.
    • DO NOT include crop marks on PDF
  • File Submission:
    • Send all ad files to the Materials Coordinator in one of the following ways:
    • Email or send a Dropbox link to
    • Ship CD of files to Compass Media, LLC.
      • Attn: Client Materials Coordinator
      • 4851 Wharf Parkway, Suite D204, Orange Beach, AL 36561




  • Traditional Banner
    • Click-through URL
    • Popular Sizes: 300×250, 728×90, 160×600, 320×100, 320×50, 300×600
    • MAX FILE SIZE: 150kb
    • ACCEPTED FILE FORMATS: jpg/gif*/png
      • *Animated ads (GIF) Animation length and speed:
        • Animation length must be 30 seconds or shorter
        • Animations can be looped, but the animations must stop after 30 seconds
        • Animated GIF ads must be slower than 5 FPS
  • Responsive Display
    • Click-through URL
    • MAX FILE SIZE: 5120kb
    • Images: ( 2 or more high-quality images. 1 square and 1 landscape required):
      • Landscape (1.91:1): Recommended: 1200x628px. Min required: 600×314px
      • Square: (1:1) Recommended: 1200x1200px. Min required: 300×300px
    • Logos:
      • Landscape (4:1): Recommended: 1200×300px. Min required: 512×128px
      • Square: (1:1) Recommended: 1200 x 1200px. Min required: 128×128px
    • Headlines:
      • Up to 5 headlines (30 characters max per headline)
    • Long Headline:
      • 90 characters max
    • Descriptions:
      • Up to 5 descriptions (90 characters max per description)
    • Business Name:
      • 25 characters max
  • YouTube
    • URL of YouTube video (must be public on youtube)
    • Click-through URL
  • YouTube Shorts
    • URL of YouTube Shorts video (must be public on youtube)
    • Click-through URL

Internet Radio

  • Spotify
    • Audio Files
      • Length: 30 seconds or less
      • File Types: WAV, MPS, OGG
      • Max File Size: 1MB
      • Audio: WAV – 16-bit 44.1 kHZ MP3, at least 192 kbps RMS normalized to -14 dBFS Peak normalized to -0.2 dBFS
    • Companion Image (required)
      • Dimensions: 640 x 640 pixels
      • File Type: JPEG or PNG
      • Max File Size: 200KB
  • Pandora
    • Audio Files
      • Length: 30 seconds or less
      • File Types: MP3, WMA, AAC, OGG or WAV
    • Companion Banner (optional)
      • Dimensions: 300×250, 500×500 or 300×600
      • File Type: JPEG, PNG or GIF

 Connected TV:

  • CTV Video
    • Dimensions: 960x720px and 960x540px
    • Audio Bitrate: 128 kbps or higher
    • Video Bitrate: 2.0 MBps or higher
    • Preferred format: mp4 (h.264)
    • Max video file size: 200 MB 
  • CTV Companion Banner (optional)
    • Dimensions: 300×250, 300×600, 300×50, 320×50, 728×90
    • File Type: JPEG, PNG or GIF
    • Max File Size: 200KB


For any questions or additional information, please contact our materials coordinator at 251.967.7542 or email




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