Ad Specifications
Publication Specifications
Below are the ad specifications for publications:
Sweet Home Alabama – The Official Vacation Guide of the Alabama Tourism Department
Born To Celebrate – The Official Vacation Guide of Visit Mobile
Gulf Shores & Orange Beach – The Official Vacation Guide of Gulf Shores & Orange Beach CVB
Visit Raleigh – The Official Guide of the Greater Raleigh Convention and Visitors Bureau
Coast 360 Guide, Concierge, Coupon Book
Insert Specifications
Below are the ad specifications for inserts:
Family Travel Southeast & Family Travel Mid-Atlantic
Spring Travel Planner & Fall Travel Planner
Southeast & Mid-Atlantic Summer Getaway Program
AD Specifications
PRINT:
- File Type:
- PDF/X-1a is the accepted format. (PDF must pass preflight inspection)
- We will accept EPS or TIFF files if a PDF cannot be provided. (All fonts must be converted to outlines.)
- We no longer accept InDesign or Quark files except in cases of emergency.
- We DO NOT accept Pagemaker, Corel Draw or Publisher files.
- File Specs:
- All digital images must be CMYK and at least 300 dpi at 100%, and bitmapped images must be 600 dpi at 100%.
- Images intended to be faintly visible must comprise of at least 6% of each color.
- DO NOT use spot colors in either graphic files or ad files.
- All fonts must be embedded.
- Please check your PDF accordingly before submission. File must pass PDF/X-1a preflight inspection.
- DO NOT include crop marks on PDF
- File Submission:
- Send all ad files to the Materials Coordinator in one of the following ways:
- Email or send Dropbox link to materials@compassmedia.com
- Ship CD of files to Compass Media, LLC.
- Attn: Client Materials Coordinator
- 4851 Wharf Parkway, Suite D204, Orange Beach, AL 36561
DIGITAL:
SOCIAL MEDIA
- Image Ad
- Click-through URL
- Image ratio: 1.91:1 to 1:1
- Recommended resolution: at least 1,080 x 1,080px
- Design Recommendations: https://www.facebook.com/business/ads-guide/image
- Carousel Ad
- Click-through URL
- Carousel cards: 2 min to 10 max
- Image ratio: 1:1
- Recommended resolution: at least 1,080 x 1,080px
- Design Recommendations: https://www.facebook.com/business/ads-guide/carousel
- Video Ad
- Click-through URL
- Video Ratios: 9:16 to 16:9
- Max File Size: 4GB Max
- Design Recommendations: https://www.facebook.com/business/ads-guide/video
GOOGLE DISPLAY NETWORK
- Traditional Banner
- Click-through URL
- Popular Sizes: 300×250, 728×90, 160×600, 320×100, 320×50, 300×600
- MAX FILE SIZE: 150kb
- ACCEPTED FILE FORMATS: jpg/gif*/png
- *Animated ads (GIF) Animation length and speed:
- Animation length must be 30 seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5 FPS
- Responsive Display
- Click-through URL
- MAX FILE SIZE: 5120kb
- Images: ( 2 or more high-quality images. 1 square and 1 landscape required):
- Landscape (1.91:1): Recommended: 1200x628px. Min required: 600×314px
- Square: (1:1) Recommended: 1200x1200px. Min required: 300×300px
- Logos:
- Landscape (4:1): Recommended: 1200×300px. Min required: 512×128px
- Square: (1:1) Recommended: 1200 x 1200px. Min required: 128×128px
- Headlines:
- Up to 5 headlines (30 characters max per headline)
- Long Headline:
- 90 characters max
- Descriptions:
- Up to 5 descriptions (90 characters max per description)
- Business Name:
- 25 characters max
- YouTube
- URL of YouTube Video (must be public on youtube)
- Click-through URL
Internet Radio
- Spotify
- Audio Files
- Length: 30 seconds or less
- File Types: WAV, MPS, OGG
- Max File Size: 1MB
- Audio: WAV – 16-bit 44.1 kHZ MP3, at least 192 kbps RMS normalized to -14 dBFS Peak normalized to -0.2 dBFS
- Companion Image (required)
- Dimensions: 640 x 640 pixels
- File Type: JPEG or PNG
- Max File Size: 200KB
- Pandora
- Audio Files
- Length: 30 seconds or less
- File Types: MP3, WMA, AAC, OGG or WAV
- Companion Banner (optional)
- Dimensions: 300×250, 500×500 or 300×600
- File Type: JPEG, PNG or GIF
Connected TV:
- CTV Video
- Dimensions: 960x720px and 960x540px
- Audio Bitrate: 128 kbps or higher
- Video Bitrate: 2.0 MBps or higher
- Preferred format: mp4 (h.264)
- Max video file size: 200 MB
- CTV Companion Banner (optional)
- Dimensions: 300×250, 300×600, 300×50, 320×50, 728×90
- File Type: JPEG, PNG or GIF
- Max File Size: 200KB
For any questions or additional information, please contact our materials coordinator at 251.967.7542 or email materials@compassmedia.com.
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