Ad Specs

 

PRINT:

  • File Type:
    • PDF/X-1a is the accepted format. (PDF must pass preflight inspection)
    • We will accept EPS or TIFF files if a PDF cannot be provided. (All fonts must be converted to outlines.)
    • We no longer accept InDesign or Quark files except in cases of emergency.
    • We DO NOT accept Pagemaker, Corel Draw or Publisher files.
  • File Specs:
    • All digital images must be CMYK and at least 300 dpi at 100%, and bitmapped images must be 600 dpi at 100%.
    • Images intended to be faintly visible must comprise of at least 6% of each color.
    • DO NOT use spot colors in either graphic files or ad files.
    • All fonts must be embedded.
    • Please check your PDF accordingly before submission. File must pass PDF/X-1a preflight inspection.
    • DO NOT include crop marks on PDF
  • File Submission:
    • Send all ad files to the Materials Coordinator in one of the following ways:
    • Email or send Dropbox link to materials@compassmedia.com
    • Ship CD of files to Compass Media, LLC.
      • Attn: Client Materials Coordinator
      • 4851 Wharf Parkway, Suite D204, Orange Beach, AL 36561
  • IMPORTANT INFORMATION ABOUT QR CODES
    QR codes are a great way to connect readers of your print ad to your website. In order for them to perform properly on a high-speed 4-color web press, please note the following details.

    Our printers recommend against using 4-color ink in your QR code. While their equip is computerized and modern, there are times when the registration can shift slightly.  The more complex your code, the more likely this could happen. The result could cause issues with your code and how well it is read by a scanner. 

    Our printers recommend providing the QR code in a 1 color Black. You are able to use the 4-color QR code, however Compass Media will not be held responsible if readability problems occur.

 

DIGITAL:

SOCIAL MEDIA

 

GOOGLE DISPLAY NETWORK

  • Traditional Banner
    • Click-through URL
    • Popular Sizes: 300×250, 728×90, 160×600, 320×100, 320×50, 300×600
    • MAX FILE SIZE: 150kb
    • ACCEPTED FILE FORMATS: jpg/gif*/png
      • *Animated ads (GIF) Animation length and speed:
        • Animation length must be 30 seconds or shorter
        • Animations can be looped, but the animations must stop after 30 seconds
        • Animated GIF ads must be slower than 5 FPS
  • Responsive Display
    • Click-through URL
    • MAX FILE SIZE: 5120kb
    • Images: ( 2 or more high-quality images. 1 square and 1 landscape required):
      • Landscape (1.91:1): Recommended: 1200x628px. Min required: 600×314px
      • Square: (1:1) Recommended: 1200x1200px. Min required: 300×300px
    • Logos:
      • Landscape (4:1): Recommended: 1200×300px. Min required: 512×128px
      • Square: (1:1) Recommended: 1200 x 1200px. Min required: 128×128px
    • Headlines:
      • Up to 5 headlines (30 characters max per headline)
    • Long Headline:
      • 90 characters max
    • Descriptions:
      • Up to 5 descriptions (90 characters max per description)
    • Business Name:
      • 25 characters max
  • YouTube
    • URL of YouTube Video (must be public on youtube)
    • Click-through URL

Internet Radio

  • Spotify
    • Audio Files
      • Length: 30 seconds or less
      • File Types: WAV, MPS, OGG
      • Max File Size: 1MB
      • Audio: WAV – 16-bit 44.1 kHZ MP3, at least 192 kbps RMS normalized to -14 dBFS Peak normalized to -0.2 dBFS
    • Companion Image (required)
      • Dimensions: 640 x 640 pixels
      • File Type: JPEG or PNG
      • Max File Size: 200KB
  • Pandora
    • Audio Files
      • Length: 30 seconds or less
      • File Types: MP3, WMA, AAC, OGG or WAV
    • Companion Banner (optional)
      • Dimensions: 300×250, 500×500 or 300×600
      • File Type: JPEG, PNG or GIF

 Connected TV:

  • CTV Video
    • Dimensions: 960x720px and 960x540px
    • Audio Bitrate: 128 kbps or higher
    • Video Bitrate: 2.0 MBps or higher
    • Preferred format: mp4 (h.264)
    • Max video file size: 200 MB
  • CTV Companion Banner (optional)
    • Dimensions: 300×250, 300×100 or 468×60, 728×90 or 300×60
    • File Type: JPEG, PNG or GIF
    • Max File Size: 200KB
  • Banner Remarketing
    • Dimensions: 300×250, 728×90,160×600, 300×50 or 320×50
    • File Type: JPEG, PNG or GIF

 

For any questions or additional information, please contact our materials coordinator at 251.967.7542 or email materials@compassmedia.com.