Visit Florida Ad Specs
AD SPECIFICATIONS
PRINT:
File Type:
- PDF/X-1a is the accepted format. (PDF must pass preflight inspection)
- We will accept EPS or TIFF files if a PDF cannot be provided. (All fonts must be converted to outlines.)
- We no longer accept InDesign or Quark files except in cases of emergency.
- We DO NOT accept Pagemaker, Corel Draw or Publisher files.
File Specs:
- All digital images must be CMYK and at least 300 dpi at 100%, and bitmapped images must be 600 dpi at 100%.
- Images intended to be faintly visible must comprise of at least 6% of each color.
- DO NOT use spot colors in either graphic files or ad files.
- All fonts must be embedded.
- Please check your PDF accordingly before submission. File must pass PDF/X-1a preflight inspection.
- DO NOT include crop marks on PDF
File Submission:
- Send all ad files to the Materials Coordinator in one of the following ways:
- Email or send Dropbox link to materials@compassmedia.com
- Ship CD of files to Compass Media LLC.
- Attn: Client Materials Coordinator
- 4851 Wharf Pkwy, D204
- Orange Beach, AL 36561
DIGITAL:
GOOGLE DISPLAY NETWORK
Responsive Display
- Click-through URL
- MAX FILE SIZE: 5120kb
- Images: ( 2 or more high-quality images. 1 square and 1 landscape required):
- Landscape (1.91:1): Recommended: 1200x628px. Min required: 600×314px
- Square: (1:1) Recommended: 1200x1200px. Min required: 300×300px
- Logos:
- Landscape (4:1): Recommended: 1200×300px. Min required: 512×128px
- Square: (1:1) Recommended: 1200 x 1200px. Min required: 128×128px
- The IN PARTNERSHIP WITH VISIT FLORIDA logo and participant logo must be included on the image.
- Headlines:
- Up to 5 headlines (30 characters max per headline)
- Long Headline:
- 90 characters max
- Descriptions:
- Up to 5 descriptions (90 characters max per description)
- Business Name:
- 25 characters max
Traditional Banner
- Click-through URL
- Popular Sizes: 300×250, 728×90, 160×600, 320×100, 320×50, 300×600
- MAX FILE SIZE: 150kb
- ACCEPTED FILE FORMATS: jpg/gif/png
- The IN PARTNERSHIP WITH VISIT FLORIDA logo and participant logo must be included on the banner.
- Animated ads (GIF) Animation length and speed:
- Animation length must be 30 seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5 FP
SOCIAL MEDIA
- Image Ad
- Click-through URL
- Image ratio: 1.91:1 to 1:1
- Recommended resolution: at least 1,080 x 1,080px
- Design Recommendations: https://www.facebook.com/business/ads-guide/image
- Carousel Ad
- Click-through URL
- Carousel cards: 2 min to 10 max
- Image ratio: 1:1
- Recommended resolution: at least 1,080 x 1,080px
- Design Recommendations: https://www.facebook.com/business/ads-guide/carousel
- Video Ad
- Click-through URL
- Video Ratios: 9:16 to 16:9
- Max File Size: 4GB Max
- Design Recommendations: https://www.facebook.com/business/ads-guide/video
VIDEO
- Dimensions: 960x720px and 960x540px
- Audio Bitrate: 128 kbps or higher
- Video Bitrate: 2.0 MBps or higher
- Preferred format: mp4 (h.264)
- Max video file size: 200 MB
YouTube
Skippable In-Stream Ads
- Any length
- Viewers can skip after 5 seconds
- Appear on YouTube watch pages and across websites and apps running on Google video partners
In-feed Video Ads
-
Any length
-
Viewers must click to watch the video
-
Appear on YouTube search results, alongside related YouTube videos and on the YouTube mobile homepage
Non-skippable In-Stream Ads
- 15 seconds or shorter
-
Viewers do not have the option to skip
-
Can appear on YouTube videos, YouTube TV and across websites and apps running on Google video partners
Bumper Ads
-
6 seconds or shorter
-
Viewers do not have the option to skip
-
Can appear on YouTube videos, YouTube TV and across websites and apps running on Google video partners
Note: Non-skippable 15 second in-stream ads and 6 second bumper ads are the exclusive ad formats eligible to run on YouTube TV and placements/proportions of impressions on YouTube TV can not be guaranteed.
Please send all ad files to the Materials Coordinator by emailing files or sending a Dropbox link to materials@compassmedia.com.