If you had a comprehensive list of all of the things SEO could do for your online presence and business, your mind would be blown.

SEO, or Search Engine Optimization, is the process of optimizing your website to improve rankings and maximize organic traffic from search engines. Search engines include sites such as Google, Bing, YouTube and more. SEO is a service that every business should invest in. If you don’t you are missing out on so many potential benefits that can help your business grow and flourish online.

In this blog we are going to tell you some of the basic reasons why SEO will benefit your business.

Everyone uses Search Engines

When people are browsing online, they use search engines like Google to provide quick and relevant answers to their questions. With a strong SEO foundation your website can show up as one of those top results.

SEO builds trust and credibility

People usually tend to trust the organic website listings that come in first on the provided search results page because they know they will be the most relevant to their search. If your website is ranked at the bottom of the page, or even worse on page 2, you might not even have a chance to be seen by potential customers. A solid SEO strategy optimizes your website so you show up as high as possible in organic rankings.

SEO will improve the user experience on your website

Search Engines, like Google, are looking to provide relevant information to their users. They want users to keep coming back to their engine to perform more searches, and they do this by providing quality results. A solid SEO strategy takes user experience into account and makes sure your website is optimized to provide what consumers are looking for in the most user-friendly way. 

SEO provides FREE traffic

With SEO you aren’t paying every time a user visit yours site. Your traffic is organic and provides a qualified audience who is actively looking for websites and companies like yours. While the idea of free traffic is great, a strong SEO strategy can take time to produce results unlike paid advertising that can produce an immediate impact on traffic. It is a long-term strategy that should be continually maintained.

Overall, SEO is one of the most effective and sustainable ways to build your online presence. If you don’t know where to start when it comes to trying to build a solid SEO strategy, Compass can help. Contact us to talk to one of our SEO specialists today.